Today's market trends -- in particular, media fragmentation driven by consumers' media habits -- are impacting the way brands reach and engage their best customers. As brand marketers expand their media mix to leverage place-based marketing solutions to initiate dialogues with high-value consumers wherever they are, Ecast's offering is more relevant than ever. Ecast's media solutions are tailor-made for attracting, engaging and converting customers through multiple channels from retail store-fronts to high profile events to trade shows and expos.

• Way Finding: Animated location guide to store departments that can also display contextual-based advertising.
• Branding/advertising: Branded user interface and advertising including video and web standard advertising units, e.g. banner and tower ads.
• Product finder: Guide integrated with the retailer's SKU system to provide information on, availability of and location of products in the store or at other branches.
• Integration with online: Store support for fulfillment, registration, product recommendations and frequent buyers programs.
• Product up-sell, cross-sell and discovery: Recommendations for additional or new products in related categories.
• Ratings and reviews: Location-specific or chain-wide ratings captured and tracked in real time; or integrate peer/expert reviews from websites.
• Expert reviews: Authoritative reviews integrated from objective, third-party websites.